Ralph Lauren Controversy - Do perfect models mean big profits?
This Lauren/Hamilton Controversy makes me examine about our culture’s obsession with female perfection. Ralphy sure went overboard on this last one, unnecessarily over-doing Fillipa, a beautiful model.
I know that in the beer industry, which is fueled mostly by lesser-educated males, photoshopping bigger tits is acceptable, and almost-needed, as a hot chick in a beer commercial can make sales spike.
But is it so in the fashion industry? Do perfect models mean big profits for clothing companies?
Then what happens to companies who don’t have perfect models nor photoshop them?
Thanks in advance for the intelligent answers.
Tags: mean, models, Lauren, perfect, Controversy, Profits, RalphRelated posts:
- What is the best way to make the biggest profit possible from my breyer horse models?
- Top Plus Size Clothing Retailer Announces Clothing Swap Event At Cotati, Ca Location, April 25th With Donations To Local Woman’s Charity
- Are US megafirms right to say big profits &fat paychecks for CEOs justify sacrificing social values & dutys?
- How are the profits of Big Tobacco companies like RJ Reynolds compared to a decade ago?
- A Short Story is Getting Longer: Short Mens Clothing Pioneer ForTheFit.com Now Offers Tall Men’s Clothing, STYLE in Sizes for Men Over 6, Big or Slim
Hi, that’s a great question and it’s been a mystery that many have had a hard time solving for decades. However, in his revolutionary 2007 book, Martin Lindstrom ran numerous studies over the expanse of many different countries and determined that, in reality, sex appeal in advertising is generally subconciously regarded as irrelevant. In fact, it distracts prospects from the actual product and renders any other advertising efforts in near proximity, useless.
For instance, for clothing such as in the case of Ralph Lauren, sex appeal hinders the effect of a company’s promotion of the garments’ quality, popularity and practicality.